Double-sided advertising machines boost shopping centers: Digitization leads the future shopping experience

Shopping centers are an important part of modern urban life, bringing together a wide range of goods and services and attracting thousands of customers. However, in such a competitive environment, how to make your brand stand out and attract more customers has become a pressing issue for operators. In this digital age, double-sided advertising machines have become a powerful tool for shopping centers, offering a range of outstanding features and functionalities that provide new possibilities for shopping center operations.

1. Features of double-sided advertising machines:

High-definition double-sided screens: Equipped with 43-inch/55-inch window digital signage displays with full HD resolution, the double-sided screen design maximizes your advertising coverage both inside and outside the store. This means you can attract customers whether they are inside or outside the shopping center.

High brightness display: The 700 cd/m² high-brightness panel ensures that your ads remain clear and visible even in bright shopping center environments. If needed, it can be upgraded to 3000 cd/m² or 3,500 cd/m² to cope with higher lighting conditions, ensuring excellent advertising effectiveness.

Built-in Android or Windows player: This advertising machine comes with a built-in Android player and also offers the option to upgrade to a Windows player for different application needs. This means you can choose the content management system that best suits your needs.

Ultra-thin design: The ultra-thin design of this advertising machine is not only aesthetically pleasing but also takes up less space, making it an ideal choice for shopping centers without worrying about space issues.

Designed for 24/7 operation: Double-sided advertising machines are designed for all-day operation with a lifespan of over 50,000 hours. This means you can display your ads at any time in the shopping center without missing any opportunities.

2. Applications and benefits of double-sided advertising machines:

Increase foot traffic: Double-sided advertising machines can attract more attention and guide customers into your store. The double-sided screen design inside and outside the shopping center allows your ads to be seen from multiple directions, increasing customer flow.

Enhance brand awareness: With vivid and high-definition advertising content, you can enhance brand awareness and establish a strong brand image within the shopping center. Shoppers are more likely to remember and trust your brand in a pleasant shopping environment.

Expand advertising coverage: The double-sided design of advertising machines means your ads can be displayed simultaneously inside and outside the shopping center, maximizing the coverage of your advertising. This helps attract potential customers outside and shoppers inside.

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Increase sales and add-on purchases: By highlighting product features, promotional information, and opportunities for add-on purchases in your ads, you can increase sales and encourage customers to make additional purchases.

Remote management: With cloud-based digital signage platforms, you can remotely manage the content displayed on window digital signage. This makes it possible to easily update ad content during special promotions or according to different time periods without having to personally visit the shopping center.

Shopping centers are no longer just distribution centers for goods but centers for digital experiences. Double-sided advertising machines provide a modern and eye-catching way of promotion for shopping centers, creating more business opportunities and brand showcasing opportunities for operators. By attracting foot traffic, enhancing brand awareness, expanding advertising coverage, and promoting sales growth, these advertising machines will become a key element in the digital transformation of shopping centers, helping operators stand out in the fierce market competition.


Post time: Oct-30-2023