The geographical location, brand visibility, product positioning, and market competition are the main factors that influence customer footfall in physical clothing stores. Physical stores need to constantly innovate and undergo digital transformation to enhance the in-store user experience and marketing conversions.
1. Personalized scenarios for effective customer attraction
The visual display in stores is not only a flag for brand identity but also the most direct way to engage with users, convey brand values, and bridge the interaction between the brand and customers. By establishing a brand store information dissemination system, covering all aspects of the store display, it narrows the communication channel between the store and customers, fostering a connection between the brand and consumers, and creating personalized store scenarios.
2. Enhancing user experience & brand image
The traditional business model of chain physical stores can no longer meet people’s personalized consumption needs. Brand advertising requires a more visually impactful digital display as a carrier to meet interactive, contextual, and refined display demands. Utilizing digital displays such as LCD advertising screens, digital menu boards, electronic photo frames, LED display screens, etc., enhances the user experience and conveys brand messages more effectively.
By providing store product information, promotional offers, current marketing trends, and other related marketing messages, it stimulates consumers’ purchasing desires and enables stores to achieve higher profits with less effort. This effect is particularly significant for clothing chain enterprises that emphasize brand appeal. Implementing unified visual management for displays is the foundational step to enhance the in-store experience. For large-scale chain brands, utilizing digital software products can ensure consistent visual communication and display across all stores nationwide, improving store image while enhancing the headquarters’ operational efficiency in managing these stores.
The “Store Signage Cloud” by Goodview is a self-developed in-screen management system that can be applied in various scenarios to meet the management needs of different industries’ stores. It provides unified and efficient screen control and content services for thousands of stores under the brand. For clothing brands with flagship stores, specialty shops, and discount stores, the system allows for unified device management and remembers publishing strategies. It enables one-click delivery of different marketing content to thousands of store terminals in different application scenarios, ensuring efficient operations and cost savings.
Dynamic screen display management can help stores attract customers with captivating screen content, create more vivid and interesting displays, differentiate management for different display areas across thousands of stores, publish brand discounts and promotional information with just one click, and trace data for screen advertising. The intelligent publishing function allows for personalized content tailored to each store, giving consumers a more relevant and personalized experience.
The system backend links to the product inventory data, enabling real-time promotions and instant updates, while the screen can magnify to display more clothing details, giving users numerous reasons to make a purchase. With flexible screen management and personalized design, the screen supports both horizontal and vertical playback, suitable for various scenarios. The screen display can showcase an unlimited number of SKU clothing products, bridging the gap between online and offline shopping experiences, allowing stores to go beyond the limitations of physical space and providing consumers with more shopping choices.
The digital backend operation allows for real-time monitoring of data from various stores, enabling multi-dimensional analysis of store data and effortless management of thousands of chain stores. The dynamic panel provides real-time monitoring, presenting operational data clearly, and allows for traceability of program content to avoid human errors. For managing abnormal displays on store terminals, the system supports the “Cloud Store Inspection” feature, where anomalies are actively monitored, and warnings are issued upon detection. Operators can remotely view the status of all store screens, facilitating the discovery of issues and timely dispatch of repairs.
Goodview is a leader in the commercial display overall solution, deeply rooted in the commercial display field, and has held the top market share in the Chinese digital signage market for 13 consecutive years. It is the preferred choice for screen management among many international brands’ stores, including MLB, Adidas, Eve’s Temptation, VANS, Kappa, Metersbonwe, UR, and others. Goodview’s collaboration covers over 100,000 stores nationwide, managing more than 1 million screens. With 17 years of experience in commercial display services, Goodview has over 5,000 service outlets nationwide, providing unified and efficient screen control and content services for brands and merchants, supporting the digital transformation and upgrading of offline clothing stores.
Application Case
Partnering Brands
Post time: Jul-21-2023
